In the past decade consumer confidence in Canada was much higher than what would
be expected based on certain household fundamentals including Real Disposable
Income Growth, Debt-to-Income Ratios and Consumer Capability Indices. It appears
that pre-2008, consumers were confident they could increase and manage their
household debt when indicators pointed against this.
Then, since the
global financial crisis of 2008, Canadian consumers have become more realistic
about their debt. Yes, they continue to borrow; however, the pace of that
borrowing has slowed down. This change in mindset is happening during a time
when their capacity to manage their debt has increased.
A recent report
by economist Benjamin Tal of CIBC, analyzed this new trend on seven household
fundamentals. He found that as of the second quarter of 2011, the Consumer
Capability Index was back to the level seen before 2008, with the gap between
confidence and capability narrowing notably, relative to the wide gap seen
during most of the decade. This improvement in the capability index was not due
to a strong growth in income but reflects the fact that while the level of the
debt-to-income ratio is still rising, the speed at which it is, in fact,
slowing.
"The key here", Tal wrote, "is the notable softening in the pace
of growth in personal non-mortgage credit which is currently expanding at the
slowest pace since the early 1990s. In fact, the ratio of consumer credit to
disposable income has been stable over the past year."
According to the
report, other factors contributing to the recent improvements include:
1.
A higher savings rate which, while easing lately, is still double the rate seen
before 2008
2. Personal bankruptcies are down
3. Relatively low and stable
debt service costs
4. A stabilizing long-term unemployment rate at a
relatively low level
"While consumers will continue to take advantage of
historically low borrowing costs," Tal said. "The practical implication of their
more realistic approach is that spending in the near future will be slower but
more balanced growth as it will be based on fundamentals as opposed to wishful
thinking."
as per TMG website
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