In the past decade consumer confidence in Canada was much higher than what would 
be expected based on certain household fundamentals including Real Disposable 
Income Growth, Debt-to-Income Ratios and Consumer Capability Indices. It appears 
that pre-2008, consumers were confident they could increase and manage their 
household debt when indicators pointed against this. 
Then, since the 
global financial crisis of 2008, Canadian consumers have become more realistic 
about their debt. Yes, they continue to borrow; however, the pace of that 
borrowing has slowed down. This change in mindset is happening during a time 
when their capacity to manage their debt has increased.
A recent report 
by economist Benjamin Tal of CIBC, analyzed this new trend on seven household 
fundamentals. He found that as of the second quarter of 2011, the Consumer 
Capability Index was back to the level seen before 2008, with the gap between 
confidence and capability narrowing notably, relative to the wide gap seen 
during most of the decade. This improvement in the capability index was not due 
to a strong growth in income but reflects the fact that while the level of the 
debt-to-income ratio is still rising, the speed at which it is, in fact, 
slowing.
"The key here", Tal wrote, "is the notable softening in the pace 
of growth in personal non-mortgage credit which is currently expanding at the 
slowest pace since the early 1990s. In fact, the ratio of consumer credit to 
disposable income has been stable over the past year."
According to the 
report, other factors contributing to the recent improvements include:
1. 
A higher savings rate which, while easing lately, is still double the rate seen 
before 2008
2. Personal bankruptcies are down
3. Relatively low and stable 
debt service costs  
4.  A stabilizing long-term unemployment rate at a 
relatively low level 
"While consumers will continue to take advantage of 
historically low borrowing costs," Tal said. "The practical implication of their 
more realistic approach is that spending in the near future will be slower but 
more balanced growth as it will be based on fundamentals as opposed to wishful 
thinking."
as per TMG website
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